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Henkel Adhesive New Branding Strategy
Our new branding approach will help you to navigate our offer more easily. And it will help us to provide you with optimized customer service and the best technology solutions much quicker and more efficiently in the future.
LOCTITE will be our brand for engineered, high performance adhesive, sealant and coating solutions.
BONDERITE products represent Henkel’s surface technology solutions that create competitive advantage in our customers’ manufacturing process.
TECHNOMELT is Henkel’s brand for hot melt adhesives designed for best results in your application and production process.
TEROSON is Henkel’s driving brand for bonding, sealing, coating and reinforcing in automotive body and vehicle repair & maintenance applications (VRM).
AQUENCE is Henkel’s brand for innovative, sustainable water-based adhesive solutions.
* Please note that we will only modify the product name. There will be no changes to the product’s chemical formulation, nor any changes to our product’s specifications. In addition, the Henkel part number (IDH number) used to order the material will remain the same. To further minimise the impact of this change, our labels, invoices, TDS’s and MSDS’s will continue to include the current product name in the following 18 months. All approvals and certifications will remain valid.